US nurse practitioners widely involved in pharma marketing
April 10, 2009 by admin
A study of US family nurse practitioners found that they were widely involved in pharmaceutical marketing, with more than 75% of the survey respondents saying they accepted gifts. The authors found that that they viewed pharmaceutical company marketing “uncritically as educational and beneficial” and did not see themselves as influenced by this practice, although they thought others would be.
Commenting on the study, Professor Molly Courtenay said she would be surprised if the prescribing practices of UK nurses were influenced by gifts from pharmaceutical companies, as this is a topic addressed within the non-medical prescribing programme. She also pointed out that a number of pharmaceutical companies have developed university-accredited CPD for nurse prescribers - vital for nurses if they are to maintain their prescribing competencies.
Crigger N et al. Nurse practitioners’ perceptions and participation in pharmaceutical marketing. J Adv Nursing 2009; 65(3): 525-533.
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